The Story
As a business name, Southeast Idaho Federal Credit Union was a mouthful for customers, not to mention making it next-to-impossible to create business communications with any brevity.
(208)569-0628
Project Goal
Storytelling Devices
Reviews
Project Goal
Our Task: FishTale was tapped to make new name recommendations, which ranged from traditional to modern in order to attract a younger demographic without alienating the credit union’s aging membership. The board settled on an abbreviated, more modern version of the credit union’s former name to SEI Credit Union.
FishTale also developed the logo, business system, brochure, signage and newsletter template for the company.
Website: https://seius.org/
Storytelling Devices
- InDesign
- Photoshop
- Illustrator
Reviews
Coming soon.