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Aramark

The Story

FishTale has completed dozens of internal and B-2-B projects for Aramark’s Business Dining Division, most of which entail RFP proposal writing to capture the essence of Aramark’s branded services, addressed to prestigious brands including Zappos, Nike, NYSE, LinkedIn, Texas Instruments, Smithsonian Institute, Walt Disney World, Symantec, and others. Those projects are all under non-disclosure agreements, but we wanted to include a couple of consumer-facing projects that just skim the surface of our relationship with this client.

Project Goal

Storytelling Devices

Reviews

Project Goal

[1] activATE Brochure: The challenge with this project was to create original copywriting and design to showcase the activATE brand without divulging any proprietary information that differentiate the brand from its competitors.

[2] Full-Page Advertisement, national trade publication, restaurant and hospitality: The challenge with this project was to create original copywriting and design to entice potential clients with just enough information to set the hook, but not enough to give away any trade secrets with this ground-breaking business dining program.

Storytelling Devices

InDesign
Photoshop
Illustrator
Market Research

Reviews

“We have a very fun project that will require some expert and clever copywriting and, of course, we thought of you!” Salli Darden, VP Marketing, Aramark, Business Dining Division

“Just a quick note of thanks. We presented your stories to the Cosmopolitan yesterday and we got the green light from the CEO to move forward to the next step in the project. He definitely smiled several times during the stories. Thanks for all your work on this!” Bonnie S. Glassco, Director Business Development, Aramark, Business Dining Division